Every investor hopes to get a good return on investment. If your kind of investment is a rental property, leaving it vacant for too long will only cause losses. You need to rent out a space as soon as it becomes vacant.
Whether it is an apartment, mansion, or commercial rental space, a rental listing is needed to bring the property to the attention of potential clients. However, your listing will be among hundreds of other listings. How can you make yours stand out?
Read on to find helpful information about writing rental listings.
The Three Parts of a Rental Listing
A good rental listing has three essential parts, namely:
1. The headline
2. Written description
3. Pictures and videos
Each of these parts is important and needs to be optimized for the best results. A bogus headline followed by a perfect description will not result in positive feedback, and neither will a catchy title with shoddy pictures attached. You need to create a unique and interesting headline, an honest short description, and attach high-quality images and videos.
The Headline or Listing Title
This is the first thing that a potential client will see. It will determine whether they read the rest of the ad or not. It would be best if you made the headline count.
Before writing the title, take some time and think about what tenants want. The title should tell them what top amenities are available at the rental.
When a tenant begins hunting for a house, they have some preferences in mind. They know the location, number of bedrooms, price range, and type of house they are looking for. At the very minimum, your headline should tell them this.
Also, add unique features that will make your rental listing stand out to the headline. Think of your property’s unique features, such as an unobstructed view of the ocean.
Short Description
The headline of the rental listing will draw the attention of a potential client. The description, on the other hand, will sell the house. It will tell the tenant if this is exactly what they want.
There is often not much space to write a detailed explanation of your property on a rental listing. You need to be brief and get straight to the point.
Think about the kind of renters you want in the house. If you are aiming at parents, tell them about the nearby school district, large rooms, and so on. If you are seeking successful singles, highlight nearby entertainment joints, malls, and parking availability. By being specific, you will get the right tenant for the property.
When writing the description:
- Describe the house. This may be attributes like spacious, natural lighting, warm, intimate, or quiet.
- Mention the size of the house. You may even include a floor plan so tenants can picture themselves in the home.
- Mention the kind of neighborhood it is. You could mention it by name or describe it as fun, quiet, hip, friendly, or vibrant.
- Include nearby amenities such as shopping centers, schools, roads, entertainment joints, etc.
- Unique and exciting features such as swimming pools, gardens, beautiful views, renovations, appliances available, furnishing, etc.
- Add general information about the property, such as being pet-friendly, the need for background checks, and shared space policies, among others.
Be honest in the description because lying or exaggerating may get you an unsuitable client who will not stay very long. The aim is to find the perfect tenant looking for precisely what you have to offer.
Avoid using words that contravene the Fair Housing Act that discourages tenant discrimination based on gender, race, religion, and familial status.
The Pictures
This last section is what will seal the deal. Pictures speak a thousand words and having the right ones will convince tenants that your property is good for them.
Have professional pictures of the apartment taken. They will be clear, and anyone looking at them will visualize themselves in that space.
Include several photos of the property. Make sure you include pictures of the main rooms. You may stage the space to give it a feeling of being occupied. Also, bear in mind these tips when taking photos of your rental space.
Consider taking videos of the property. You could even give the viewers a grand tour of the premise in a short video clip or virtual tour.
With pictures, the more, the better! Add as many as you can to the posting but do not be repetitive.
Benefits of a Good Rental Listing
There are many ways to market a rental property, but most require a rental listing. It would help if you wrote a good listing to get any success. What is this success?
The main benefit of a well-done rental listing is quickly attracting renters. By attracting the right renter, you will have a long-term client. You will have a better ROI in the future.
You Do Not Have to Write a Rental Listing
As outlined above, a lot of work goes into creating the perfect rental listing. You must be busy with other things and may not have the time for all this. Well, you do not have to do it yourself.
You can let a professional property management company handle it. Choose to work with an excellent company like Swfl Gulfside Properties, and you will never have to worry about a thing. This team of professionals will take charge of managing your property, from the rental listing to collecting rent. All you have to do is relax like the boss you are and wait for the money to reflect in your bank account.
